SOCIAL NATURE INSIGHTS™

Know what retail shoppers are thinking

What do Whole Foods shoppers think about your product compared to Walmart shoppers? Now you’ll know through Social Nature Insights™.

Our consumer-powered data gives you real-time insights at the retail level.

Retail and competitive insights all in one place

Most retail data CPG brands have access to gives you insights on category or sales trends. But they don’t tell you the why behind people’s buying decisions.

Through the Digital Demos sampling campaigns, you’ll get product insights from different retail and competitor shoppers.

Actionable insights for busy CPG professionals

Move fast with insights you can easily see and action. Teams across Marketing, Sales, Retail, Innovation, and Customer Support use Social Nature Insights™ to get real-time data to:

Understand the consumer
Validate product positioning
Adjust messaging across audiences
Compare against the competition
Get data for retailer conversations
Spot and address risks with the retail shopping experience
Improve or reformulate existing products
Inform innovation strategy
Flag potential customer inquiries

One powerful dashboard for growing your brand

Social Nature Insights™ puts consumer data into your hands to help you solve problems across your CPG business.

ADVANCED FILTERS

Strengthen your positioning through segmentation

Filter by retailer, competitors, custom questions, and more to understand different customer segments.
Surface any retailer, regional, and competitive differences.
Identify top attributes driving demand and purchase intent for your products.

DATA VISUALIZATIONS

Win at retailer conversations

Show product-market fit for new retail conversations and category reviews.
Easily export graphs for your presentations.
Add reviews and ratings to your retail pitch decks.

STORE LEVEL INSIGHTS

Know what’s happening at the store level

Understand the shopper experience
Identify merchandising issues and if products were difficult to find

RATINGS & REVIEWS

Get product ratings and reviews for your retailers

Filter by region, rating, or product variety to surface retail-specific insights in real-time.
Understand purchase intent and how you compare to your category.
Syndicate your reviews to your own and retailers’ websites

CONSUMER INTELLIGENCE

Understand your consumers through member profile data

Know who’s interested in your product, where they shop, dietary preferences, health goals, and more.
Use the member profile data for creating audiences for digital ads.
Refine your messaging to make it more relevant or targeted.

EMAIL OPT-INS

Expand your brand community

Build direct relationships and advocacy with consumers who have tried and love your products through email opt-ins.
Know the retailer they redeemed your product for retargeting.
Easily export and keep track of new and existing consumers.

PRE- & POST-TRIAL DATA

Inform innovation strategy and product improvements

Tap into the consumer’s desire to provide brands with early product testing and feedback.
Identify opportunities for packaging changes, product improvements, line extensions, and portfolio optimizations.

CAMPAIGN & PRODUCT VIEWS

Real-time insights all in one place

View your sampling campaign insights in real-time.
Surface insights early before your campaigns are complete.
Compare product performance across different campaigns.
Identify which products and campaigns perform best against different retailers and regions.

Data Highlights

Retailer data

Discover insights about retail-specific shoppers from mass market to specialty grocer and convenience stores. Understand where your consumers shop online.

Competitive benchmarking

Understand how your product compares to competitors. Do consumers like your product better? Which brand shoppers are more likely to switch to your product?

Purchase intent

Discover whether consumers will purchase your product again and why.

Propensity to recommend

Understand the percent of people who would recommend your products to others.

Purchase frequency

Discover how often consumers shop your product or category.

Top usage occasions

Analyze your products’ top usage occasions to identify ways to increase units sold.

Demographic data

Filter by age range, gender, and parental status. Discover who shoppers are shopping for.

Geographic data

Filter insights by state and province.

Dietary preferences & restrictions

Discover what types of foods your consumers prefer and what’s excluded from their baskets.

Health goal data

Understand what health and lifestyle goals consumers are trying to achieve and how your products can help.

TESTIMONIALS

Shopper data you can’t get anywhere else

What we’re capturing here is user feedback and store-level data to keep a pulse on our brand. Unlike other data which can be hard to dig through, this data populates in real-time and is easy to understand what’s happening with our brand across retailers.

Chris Senter

Marketing Manager, Bakery On Main

Listening to your brand’s grocery customers first-hand is usually incredibly difficult, but Social Nature has created a way to let a brand ask the much needed questions before and after purchase.