Our Community

Our Community

Meet the Social Nature community

Building a brand is hard. So we built a community of engaged shoppers for you. The Social Nature community is made of almost 1 million people who use the platform to discover, try, and buy better-for-you products at their favorite retail stores.

The Social Nature community is made of changemakers who vote with their dollars. They believe that each shopping trip is a chance to make this world better – by buying products that are purpose-driven and better-for-you.

A snapshot of the Social Nature community

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Mostly Women

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North American

🙋🏻‍♀️
40% Millennials

👩‍👦
42% are moms

🐶 36% owns dogs
🐱37% owns cats

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Most shop for partners and families

📚
Has some college education

🛒
63% of their basket is natural/organic products

🌿
73% regularly shop for plant-based alternatives

The community gets bigger every day

1,000,000

Community members

1,233,052

Product reviews

10,657,244

Influenced to try natural

Want to experience Social Nature as a member?

GO TO SOCIALNATURE.COM

How the community thinks and behaves

They shop cross-channel at natural and conventional retailers

  • 90% bought a new product in the last month.
  • They shop across 3.5 channels on average.
  • 54% regularly look for brands they’ve seen or tried on Social Nature.

They shop better-for-you across product categories

  • Food & Beverage, Vitamins & Supplements, Beauty Products, Pet Products, Baby Products.

They care about their health and the health of the planet

  • 29% said brand mission and sustainability is a key driver of their brand loyalty.

They buy products that help them towards their health goals

  • Their top 5 goals are to eat healthier, increase energy, be happier, get better sleep, and lose weight.

They advocate for brands they believe in

  • 80% would join a brand ambassador program.
  • 75% recommend products and offers to their friends and family.

They want to share their voice with you

  • 91% would love to provide early product testing feedback. Involve them in your next innovation!

TESTIMONIALS

Make the Social Nature community, your community

When you sample your products with the Social Nature community, you’re putting your products into the hands of a qualified consumer.

Not only were we able to find and target our ideal consumers, but we were also able to glean some incredible insights into their shopping behaviour and how Viveau fit into their shopping basket.
Taylor Stokal

Taylor Stokal

Senior Manager, Digital and Growth Marketing, Viveau
Social Nature’s community aligns so well with our target audience allowing us to provide brand education and trial which are critical to illustrating our products’ unique differentiators in the vitamin space.

Tonya Skurzynski

Chief Revenue Officer, Frunutta

Trusted by 1000+ better-for-you CPG brands

OUR COMMUNITY

Ready to put your products into the hands of your target audience?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.

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1,000,000

Community members

1,233,052

Product reviews

10,657,244

Influenced to try natural

1,000+

CPG brands served