The ability to intimately connect to a hyper-targeted audience was quite simply, a no-brainer. The fact that Social Nature has an established and engaged repository of millennials, which represent a highly lucrative portion of the market. Any marketer knows understanding what drives millennials is crucial to success in today’s economic climate.
Impact at a glance
Each sampling program comes with a pre- and post-trial survey. Questions can be customized based on the brand’s retail and marketing goals. AOR had a goal to turn around declining products. They asked questions that sought to understand the key product attributes and features consumers valued.
AOR on turning around its vegan omega 3 product.
Redeeming a shelf potato can be less expensive, lower risk, and carries a higher potential profit reward. Some of your biggest potentials for high-profit margins are already sitting on the shelf. We are thrilled we were able to remediate these products.